Configuring Service Operations in Accordance with Customer Needs and Preferences
نویسندگان
چکیده
منابع مشابه
Configuring Service Operations in Accordance With Customer Needs and Preferences
This study presents an approach for effective service operations management by integrating market-based objectives and operating decisions of managers. This approach is based on constructs from operations management, econometrics, and marketing and can be used by managers to make better decisions about product/service design and positioning services according to market needs. Empirical data for...
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ژورنال
عنوان ژورنال: Journal of Service Research
سال: 1999
ISSN: 1094-6705,1552-7379
DOI: 10.1177/109467059913007